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Building brand value the Playboy way by Susan Gunelius

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Published by Palgrave Macmillan in Basingstoke, Hampshire, New York .
Written in English


  • Playboy Enterprises,
  • Branding (Marketing) -- United States,
  • Target marketing -- United States

Book details:

Edition Notes

Includes bibliographical references and index.

StatementSusan Gunelius.
LC ClassificationsPN4900.P5 G86 2009
The Physical Object
Paginationxx, 188 p. ;
Number of Pages188
ID Numbers
Open LibraryOL23944344M
ISBN 10023057789X
ISBN 109780230577893
LC Control Number2009044146

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